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How to use images  Cover Image E-book E-book

How to use images

Marshall, Lindsey. (Author). Meachem, Lester. (Added Author).

Summary: Annotation Fundamental to the study of graphic design is the creative use of images in a design context. This book teaches you how to select and use images for a range of applications, including: magazines and newspapers, posters, booklets, books, leaflets, stationary, book and CD covers, advertising and promotional material, packaging, point of purchase, web pages, and digital advertisements. It explores methodologies for choosing, placing, combining, manipulating, and montagingimagery and the relationship of image to text, with chapters on:SelectionStructure and layoutCompositionCommunicationColorImage potentialProductionUsing fully illustrated case studies from leading graphic designers and practical exercises, the book provides professional insights and tips into ways of using pictures to maximum effect.

Record details

  • ISBN: 1856696588
  • ISBN: 9781856696586
  • ISBN: 1780670796
  • ISBN: 9781780670799
  • Physical Description: 1 online resource (192 pages) : illustrations
    remote
  • Publisher: London : Laurence King, 2010.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references (page 188) and index.
Formatted Contents Note: Selection -- Structure and Layout -- Composition -- Communication -- Colour -- Image Potential -- Production.
Source of Description Note:
Print version record.
Subject: Visual perception
Visual communication
Nonverbal communication
Graphic arts
Design
Communication and technology
ART -- Techniques -- Drawing
design (discipline)
industrial design
graphic design
graphic arts
visual perception
Communication non verbale
Design
Arts graphiques
Communication et technologie
Perception visuelle
Communication visuelle
Industrial design
Graphic design (Typography)
Nonverbal communication
Design
Graphic arts
Communication and technology
Visual perception
Visual communication
Genre: Electronic books.
Electronic books.

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