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How to use images  Cover Image E-book E-book

How to use images / Lindsey Marshall and Lester Meachem.

Marshall, Lindsey. (Author). Meachem, Lester. (Added Author).

Summary:

Annotation Fundamental to the study of graphic design is the creative use of images in a design context. This book teaches you how to select and use images for a range of applications, including: magazines and newspapers, posters, booklets, books, leaflets, stationary, book and CD covers, advertising and promotional material, packaging, point of purchase, web pages, and digital advertisements. It explores methodologies for choosing, placing, combining, manipulating, and montagingimagery and the relationship of image to text, with chapters on:SelectionStructure and layoutCompositionCommunicationColorImage potentialProductionUsing fully illustrated case studies from leading graphic designers and practical exercises, the book provides professional insights and tips into ways of using pictures to maximum effect.

Record details

  • ISBN: 9781780670799
  • ISBN: 1780670796
  • Physical Description: 1 online resource (192 pages) : illustrations
  • Publisher: London : Laurence King, 2010.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (page 188) and index.
Formatted Contents Note:
Selection -- Structure and Layout -- Composition -- Communication -- Colour -- Image Potential -- Production.
Source of Description Note:
Print version record.
Subject: Visual communication.
Visual perception.
Communication and technology.
Graphic arts.
Design.
Nonverbal communication.
Graphic design (Typography)
Industrial design.
Communication visuelle.
Perception visuelle.
Communication et technologie.
Arts graphiques.
Design.
Communication non verbale.
visual perception.
graphic arts.
graphic design.
industrial design.
design (discipline)
ART > Techniques > Drawing.
Communication and technology.
Design.
Graphic arts.
Nonverbal communication.
Visual communication.
Visual perception.
Genre: Electronic books.
Electronic books.


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