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Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love Cover Image E-book E-book

Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love

Till, Brian 1960- (Author). Heckler, Donna, 1963- (Added Author). Till, Brian 1960- Truth about creating brands people love. (Added Author). Heckler, Donna, 1963- Truth about creating brands people love. (Added Author).

Summary: "This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver"--Resource description page.

Record details

  • ISBN: 9780137060924
  • ISBN: 0132142961
  • ISBN: 9780132142960
  • Physical Description: 1 online resource ([7] pages)
    remote
  • Publisher: Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.

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Formatted Contents Note: Cover -- The Brand Is Not Owned by Marketing -- Everyone Owns It -- Does Your Brand Keep Its Promise?.

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Subject: Branding (Marketing)
Stratégie de marque
branding
Branding (Marketing)
Genre: Electronic books.

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