Effective branding begins with a name ... and other keys to creating brands people love

Till, Brian 1960- (Author). Heckler, Donna, 1963- (Added Author). Till, Brian 1960- Truth about creating brands people love. (Added Author). Heckler, Donna, 1963- Truth about creating brands people love. (Added Author).

Summary: "This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences"--Resource description page.

Record details

ISBN: 9780137061242
ISBN: 0132143232
ISBN: 9780132143233
Physical Description: 1 online resource ([9] pages)
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Publisher: Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.