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Results 1 - 10 of 15 (page 1 of 2)
Sports marketing : a strategic perspective / Matthew D. Shank and Mark R. Lyberger.
The elusive fan : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shields.
Cases in sport marketing / Mark A. McDonald, George R. Milne.
Sports finance and management : real estate, entertainment, and the remaking of the business / Jason A. Winfree and Mark S. Rosentraub.
Knicks don't click : Isiah Thomas illustrates how money can't buy you love / David J. Berri and Martin B. Schmidt.
The NFL draft : how "the experts" get it wrong more often than not, expensively / David J. Berri and Martin B. Schmidt.
A brief history of the black quarterback : an economist's view / David J. Berri, Martin B. Schmidt.

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