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Managing public relations : business principles and tools for strategic communication
E-book
E-book
| Publisher: | Milton Park, Abingdon, Oxon ; Routledge, 2023. |
| ISBN: | 9781000832495 |
| Edition: | Second edition. |
| Phys. Desc.: | 1 online resource |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
Public relations : theory and practice
E-book
E-book
| Publisher: | London : Routledge, 2020. |
| ISBN: | 9781000247008 |
| Edition: | Fourth edition. |
| Phys. Desc.: | 1 online resource |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
Brilliant PR : create a PR sensation, whatever your budget, whatever your business
E-book
E-book
| Publisher: | Harlow, England ; Prentice Hall/Pearson, 2011. |
| ISBN: | 0273746588 |
| Phys. Desc.: | 1 online resource (xii, 154 pages) : illustrations. |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
E-book
E-book
| Publisher: | Hoboken, N.J. : John Wiley & Sons, 2008, ©2009. |
| ISBN: | 9780470379288 |
| Edition: | Rev. and updated. |
| Phys. Desc.: | 1 online resource (xxxi, 287 pages) |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
Don't Just Relate-Advocate!: A Blueprint for Profit in the Era of Customer Power
E-book
E-book
| Publisher: | [Place of publication not identified] : Pearson, 2005. |
| ISBN: | 9780131913615 |
| Edition: | 1st edition. |
| Phys. Desc.: | 1 online resource (256 pages) |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
Public relations theory : application and understanding
E-book
E-book
| Publisher: | Hoboken, NJ : Wiley-Blackwell, 2019. |
| ISBN: | 9781119373131 |
| Edition: | First Edition. |
| Phys. Desc.: | 1 online resource (xiii, 252 pages) |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
Crisis communications : the definitive guide to managing the message
E-book
E-book
| Publisher: | New York : McGraw-Hill Education, ©2013. |
| ISBN: | 129982448X |
| Phys. Desc.: | 1 online resource (xx, 314 pages) |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
Agile PR : expert messaging in a hyper-connected, always-on world
E-book
E-book
| Publisher: | New York, NY : AMACOM Books, [2017] |
| ISBN: | 9780814437889 |
| Phys. Desc.: | 1 online resource |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
Extraordinary PR, ordinary budget : a strategy guide
E-book
E-book
| Publisher: | Oakland : Berrett-Koehler Publishers, 2017. |
| ISBN: | 9781626569942 |
| Phys. Desc.: | 1 online resource (xvi, 164 pages) : illustrations |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
ORGANIZATIONAL LISTENING FOR STRATEGIC COMMUNICATION building theory and practice
E-book
E-book
| Publisher: | [New York] : ROUTLEDGE, 2023. |
| ISBN: | 9781000890624 |
| Phys. Desc.: | 1 online resource |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
