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Results 1 - 10 of 16 (page 1 of 2)
Cases in sport marketing [electronic resource] / Mark A. McDonald, George R. Milne.
Sports marketing : a strategic perspective / Matthew D. Shank and Mark R. Lyberger.
The NFL draft : how "the experts" get it wrong more often than not, expensively / David J. Berri and Martin B. Schmidt.
Moneyball [videorecording] / Columbia Pictures presents ; directed by Bennett Miller ; screenplay by Steve Zaillian and Aaron Sorkin ; story by Stan Chervin ; produced by Michael De Luca, Rachael Horovitz, Brad Pitt ; Michael De Luca Productions.
The elusive fan : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shields.
Knicks don't click : Isiah Thomas illustrates how money can't buy you love / David J. Berri and Martin B. Schmidt.
Sports finance and management : real estate, entertainment, and the remaking of the business / Jason A. Winfree and Mark S. Rosentraub.

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