Sport business in the United States : contemporary perspectives

Pitts, Brenda G., (editor.). Zhang, James J., (editor.).

Summary: "Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women's sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world's single biggest sport marketplace. Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world"--Provided by publisher

Record details

ISBN: 9780367528409
ISBN: 0367528401
ISBN: 9781000203097
ISBN: 1000203174
ISBN: 9781000203172
ISBN: 1000203255
ISBN: 9781000203257
ISBN: 1003058620
ISBN: 9781003058625
ISBN: 1000203093
Physical Description: 1 online resource
remote
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references and index.
Biographical or Historical Data:	Brenda G. Pitts is Professor of Sport Management and Director of the Sport Business Research Laboratory at Georgia State University, USA. James J. Zhang is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA.
Source of Description Note:	Online resource; title from digital title page (viewed on October 20, 2020).