E-book
Cases in sport marketing
Record details
- ISBN: 9780763708634
- ISBN: 0763708631
- ISBN: 9780585282404
- ISBN: 0585282404
-
Physical Description:
1 online resource (xvi, 351 pages) : illustrations
remote - Publisher: Sudbury, Mass. : Jones and Bartlett, ©1999.
Content descriptions
| Formatted Contents Note: | Example case and analysis / George R. Milne and Mark A. McDonald -- Reebok (A) ; Reebok (B) : the Reebok running category / Andy Rohm -- Avid sports / Mark A. McDonald and George R. Milne -- Smugglers' Notch Resort / Rod Warnick -- Pier 39 licensed products stores / Susan C. Milne and Ronald P. Courtney -- Salt Lake City 2002 Winter Olympic Games -- the prevention of ambush marketing / Jay Gladden and David Shani -- B3 : the bikes, blades, and boards tour / Dan Covell -- Ladies Professional Golf Association (LPGA) / Mark A. McDonald and George R. Milne -- LPGA Fan Village / William A. Sutton and Cindy Davis -- Ouray case / Suzanne Lainson -- Xerox and the Asian winter games / David K. Stotlar -- Creation and maintenance of brand equity -- the case of University of Massachusetts basketball / Jay Gladden and Glenn M. Wong -- Miami University -- the Redskins name controversy ; Miami University -- the creation and transfer of brand equity / Thomas C. Boyd and David W. Rosenthal -- Race for the cure / T. Bettina Cornwell and Donald P. Roy. |
| Restrictions on Access Note: | Restrictions unspecified |
| Reproduction Note: | Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. |
| System Details Note: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 |
| Action Note: | digitized 2010 HathiTrust Digital Library committed to preserve |
| Source of Description Note: | Print version record. |
Search for related items by subject
| Genre: | Case studies. |
