AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales
Record details
- ISBN: 1119484065
- ISBN: 9781119484066
- ISBN: 1119484081
- ISBN: 9781119484080
- ISBN: 111948409X
- ISBN: 9781119484097
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Physical Description:
1 online resource
remote - Publisher: Hoboken, New Jersey : John Wiley & Sons, 2018.
Content descriptions
General Note: | Includes index. |
Formatted Contents Note: | Major challenges facing marketers today -- Introductory concepts for artificial intelligence and machine learning for marketing -- Predicting using big data -- Segmenting customers and markets -- Identifying what matters most -- Core algorithms of artificial intelligence and machine learning relevant for marketing -- Marketing and innovation data sources and cleanup of data -- Applications for product innovation -- Applications for pricing dynamics -- Applications for promotions and offers -- Applications for customer segmentation -- Applications for brand development, tracking, and naming -- Applications for creative storytelling and advertising -- The future of AI-enabled marketing, and planning for it -- Next-generation creative and research agency models. |
Source of Description Note: | Print version record and CIP data provided by publisher. |
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Genre: | Electronic books. Electronic books. |