Practical Sitecore 8 configuration and strategy : a user guide for Sitecore's content and marketing capabilities
Record details
- ISBN: 9781484212370
- ISBN: 9781484212370
- ISBN: 1484212371
-
Physical Description:
1 online resource (1 volume) : illustrations
remote - Publisher: [New York] : Apress, [2015]
- Distributor: New York, NY : Distributed to the Book trade worldwide by Springer Science+Business Media
- Copyright: ©2015
Content descriptions
General Note: | Includes index. |
Formatted Contents Note: | Good Expectations (1% Rule)Landing Pages vs. Corporate Web Site; Calculating Statistical Significance; Optimization Gamification; Running Your First A/B Test; Creating a New Page Test; Creating a Multivariate Page-Level Test; Summary; Chapter 5: Marketing Campaigns; Sitecore Marketing Automation; A Looking Glass and a Rudder; Tactical (t) versus Transformational (T); Sitecore Marketing Building Blocks; Events, Failure Events, and Goals; Outcomes; Campaigns; Engagement Plans; Taxonomies; Creating Your First Engagement Plan; Email Experience Manager; Summary; Chapter 6: Web Forms for Marketers |
Source of Description Note: | Online resource; title from title page (Safari, viewed January 26, 2016). |
Search for related items by subject
Subject: | Web site development Sites Web -- Développement Web site development |
Genre: | Electronic books. |