The whole brain business book : unlocking the power of whole brain thinking in organizations, teams, and individuals

ISBN: 0071843833
ISBN: 9780071843836
ISBN: 9780071843829
Physical Description: 1 online resource (1 volume) : illustrations remote
Edition: Second edition.
Publisher: New York : McGraw-Hill Education, [2015]
Copyright: &copy;2015

Herrmann, Ned (author.). Herrmann-Nehdi, Ann, (author.).

Summary: The long-awaited update of the classic guide to outperforming the competition using Herrmann International's trademark Whole Brain Methodology Packed with new research, updated examples, and more actionable content, The Whole Brain Business Book outlines four basic thinking styles--administrator, talker, problem-solver, dreamer--corresponding to the four quadrants of the brain and explains that many are dominated by only one quadrant. By getting out of the "brain rut" and channeling all four quadrants, business people and organizations can become more flexible, creative, and competitive. Herrmann-Nehdi uses her extensive research and experience working with her father and expert practitioners across the globe to highlight new research developments, replace outdated information, incorporate new stories and real-world examples while building on the core applications of The Whole Brain Business Book.