Personal branding for dummies
Record details
- ISBN: 9781118915554
- ISBN: 1118915569
- ISBN: 9781118915561
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Physical Description:
1 online resource (1 volume) : illustrations.
remote - Edition: 2nd Edition.
- Publisher: Hoboken, NJ : John Wiley & Sons, [2014]
- Copyright: ©2014
Content descriptions
General Note: | Includes index. |
Formatted Contents Note: | Introduction -- Part I: Why Is Personal Branding Important? -- Chapter 1: Showing the World Who You Are -- Chapter 2: Appreciating the Power of Branding -- Chapter 3: Case Studies in Personal Branding Success -- Part II: Knowing Your Brand -- Chapter 4: Defining Who You Are -- Chapter 5: Spotting Your Target Audience -- Chapter 6: Knowing Your Niche -- and Your Competitors -- Chapter 7: Crafting Your Personal Brand Profile -- Chapter 8: Writing Your Story -- Part III: Communicating Your Brand with the World -- Chapter 9: Branding Your Traditional Communication Tools -- Chapter 10: Communicating Your Brand Online -- Chapter 11: Planning Your Personal Brand Communications -- Part IV: Controlling Your Brand Ecosystem -- Chapter 12: Fashioning Your Image to Match Your Personal Brand -- Chapter 13: Your Visual Identity: Making Your Mark on Your Brand Environment -- Chapter 14: Focusing on Special Populations -- Chapter 15: Building and Nurturing Your Network -- Chapter 16: Personal Branding in the Workplace -- Part V: The Part of Tens -- Chapter 17: Ten Key Benefits of Personal Branding -- Chapter 18: Ten Ways You Can Sink Your Brand -- Chapter 19: Ten Ways to Demonstrate Your Brand -- Chapter 20: Ten Things You Can Do to Continue to Build Your Brand. |
Source of Description Note: | Description based on print version record. |
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Genre: | Electronic books. Electronic books. |