Marketing strategy from the masters : collections

Summary: "Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success ... apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI ... tightly link marketing with business performance ... bring powerful marketing strategies to the public sector ... and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon."--Resource description page.

Record details

ISBN: 9780132617543
ISBN: 0132617641
ISBN: 9780132617642
Physical Description: 1 online resource (1 volume (various pagings)) : illustrations.
remote
Publisher: Upper Saddle River, N.J. : FTPress Delivers, ©2011.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references and indexes.
Formatted Contents Note:	Marketing in the public sector / Philip Kotler, Nancy Lee -- Marketing metrics, 2nd ed. / Paul W. Farris [and others] -- Six rules for brand revitalization / Larry Light and Joan Kiddon -- Real-time marketing for business growth / Monique Reece.