Communities of innovation : how video game makers capture millions of dollars of innovation from user communities and you can too!

Edery, David 1976- (Author). Mollick, Ethan, 1975- (Added Author). Edery, David 1976- Changing the game : how video games are transforming the future of business. (Added Author). Mollick, Ethan, 1975- Changing the game : how video games are transforming the future of business. (Added Author).

Summary: "This Element is an excerpt from Changing the game: how video games are transforming the future of business (ISBN: 9780132357814) by David Edery and Ethan Mollick. Unleash user-driven innovation beyond your wildest imagination, for a fraction of the cost of creating it yourself! Game companies have spent years learning to channel user passion into mutually beneficial work. These lessons are increasingly important to every industry because games aren't the only products that attract communities of user innovators"--Resource description page.

Record details

ISBN: 9780137060900
ISBN: 0132143275
ISBN: 9780132143271
ISBN: 0132143283
ISBN: 9780132143288
Physical Description: 1 online resource ([8] pages)
remote
Publisher: Upper Saddle River, N.J. : FTPress Delivers, c2010.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references.
Formatted Contents Note:	Cover -- The Motivations of User Innovators -- What Game Companies Know About User Communities -- Endnotes.
Source of Description Note:	Online resource; title from PDF title page (EBSCO, viewed January 23, 2018)