Designing the moment : from first impression to conversion

Hoekman, Robert. (Added Author). Sweeney, Mary. (Added Author).

Summary: "In Designing the Moment: From First Impression to Conversion (Streaming Online Video), Robert Hoekman, Jr., author of Designing the Obvious and Designing the Moment, shows you the design elements that will help your users do exactly that. Robert offers examples from successful sites and San Francisco storefronts, shares stories from his own work, discusses the rationale for each design decision, and shows you how to apply these winning concepts to your own site to increase conversion rates and help you turn skeptical visitors into avid users."--Resource description page

Record details

ISBN: 0321627032
ISBN: 9780321627032
Physical Description: 1 online resource (1 streaming video file (55 min., 6 sec.))
remote
Publisher: [United States?] : New Riders, 2008.

Content descriptions

General Note:	Title from resource description page (viewed March 10, 2009).
Creation/Production Credits Note:	Development editor, Wendy Sharp ; cinematographer, Colin McAuliffe ; video editor, Kathleen Dargis.
Source of Description Note:	Print version record.