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The unravelling of Benetton Cover Image Video Video

The unravelling of Benetton

Films for the Humanities & Sciences (Firm) (Added Author).

Summary: Goes behind the scenes at the Italian-owned family firm that has been hailed as one of the world's most successful companies. Examines reasons for its unique success, its shocking advertising campaigns and clear brand image, its corporate structure and the role of franchising to minimize investment and risk, its aggressive expansion into the Third World and its prospects for the future.

Record details

  • Physical Description: videorecording
    videorecording
    1 videocassette (40 min.) : sd., col. ; 1/2 in.
  • Publisher: Princeton, NJ : Films for the Humanities, c1993.

Content descriptions

General Note:
Title on container: The Benetton story.
Creation/Production Credits Note: Directed and produced by Peter Swain
System Details Note:
VHS.
Terms Governing Use and Reproduction Note:
Licensed for: home, classroom, library, ILL.

Search for related items by subject

Subject: Advertising -- Clothing and dress
Benetton (Firm)
Fashion merchandising
Marketing

Available copies

  • 1 of 1 copy available at Emily Carr University of Art + Design.

Holds

  • 0 current holds with 1 total copy.
Show All Copies
Location Call Number / Copy Notes Barcode Shelving Location Circulation Modifier Holdable? Status Due Date Courses
Emily Carr University of Art + Design VHS HD9940 .U4 1993 (Text) 30163653 Video Volume hold Available -
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